Pay-per-click (PPC) advertising is one of the most effective digital marketing techniques you can use as a plastic surgeon. With this type of advertising, your ads appear online, and you only have to pay for the number of clicks your ads get from people searching for your services.
If done correctly, PPC results for plastic surgeons can be great. However, PPC management can be quite a complex and time-consuming task.
Therefore, as a plastic surgeon who would like to spend more time helping patients, PPC management is not something you should consider doing on your own. Besides, if your practice is relatively small, it may not make financial sense for you to have an in-house marketing department in charge of PPC management. Therefore, for you to harness the power of PPC advertising as a plastic surgeon, you should instead seek professional PPC management services.
Here is everything you need to know about PPC management and how it can benefit your plastic surgery practice.
Table of Contents
What Does Professional PPC Management Involve?
PPC management can be understood as the process of creating and monitoring PPC marketing campaigns as well as measuring their cost and success. It essentially involves researching keywords, analyzing competitors, split testing, and optimizing PPC campaigns. When you hire a PPC management agency, they will do all this for you as you focus on helping your patients and other more important aspects of running your plastic surgery practice.
Benefits of Outsourcing PPC Management Services
As a plastic surgeon, proper PPC management can boost your brand awareness and consequently enhance your bottom line. Some of the benefits you can expect by outsourcing PPC to your marketing company instead trying to do it on your own include:
Save Time
In the early days of Google AdWords, you could simply put up a simple text and get it online. However, things have changed dramatically over the years, and these days, PPC platforms are more complicated. Besides, due to the high level of competition, developing PPC marketing campaigns is not as easy as it used to be. Therefore, if you decide to do the job on your own, it might take away some of the time you need to spend helping your patients. On the other hand, you can save a lot of time by choosing to work with a professional PPC management service.
Choose the Best Ad Format
Search engines and social media platforms permit different types of video and text ads. However, the right type and format of ad for your business depend on many factors, and it may not be easy for you to make this decision unless you are a professional digital marketer. The good news is that by hiring a professional PPC management service, you can leave this important decision to people who know best.
Better Tools and Resources
Hiring professional PPC management services providers will give you access to better digital marketing tools. This is because PPC management agencies invest in the most advanced tools for the job. In addition to helping develop and run great PPC advertising campaigns, these tools will allow you to analyze the performance of any given PPC campaign and get useful insights on the improvements that should be made.
PPC Management FAQs
Why should I pay for search engine adverts?
A lot of people wonder why they should pay for their ads to appear on search engines when they can get free traffic through search engine optimization. However, the truth is that although SEO is a great way of driving traffic to your website, the high level of competition can make it difficult for you to achieve good results within a short time. On the other hand, by investing in PPC management services, you can significantly improve your online visibility and drive substantial traffic to your site within a relatively short time.
Does PPC still work?
You may have heard some people claiming that PPC does not work anymore. But this is usually the view of those who are not doing it right. The truth is that PPC is still an effective digital marketing method. However, for this advertising technique to work for your plastic surgery practice, you need to invest in professional PPC management services. Professionals know how to optimize your ads for relevant keywords for them to drive more traffic to your website.
How long does it take to see results from a PPC advertising campaign?
Of course, this will vary from one case to another. But generally, once an ad has been set up, it will first have to go through a review process that will take less than an hour. After passing the review process, the campaign will go live, and it might immediately start driving traffic to your website. However, your professional PPC management service provider will need about a week to collect the data that can help you know if the campaign is working for your practice or not.
